About guerrilla marketing
We have never talked about guerrilla marketing. I think it’s time to correct the misunderstanding and tell you about this method of promotion.
Partisan called low-budget advertising methods (everyone loves so much, right?). In offline, for example, it can be cooperation with some businesses that do not compete with you. I liked the case when the flower shop agreed with the patisserie and on the cake boxes wrote the delivery number of the flowers: it is logical that if a person bought a cake, he might need flowers.
In online guerrilla marketing is also working fine. For example, it is possible to ask some questions about an event or a place in the city’s communities, asking them to suggest something: “A new cinema with sofas opened: who went around, a cool topic?” – it does not even matter what people say, most importantly everyone will find out about the cinema with sofas and will be interested in the question whether it’s fun.
An excellent example of guerrilla advancement was in my community. The man asked a question about his group: “Is it worth it to lead or not?” In the group, he talked about schemes of fraud, and allegedly therefore there was a threat of blockage in the future. After the publication of the issue for the day, 100 people signed up for his community (I thought that the question was asked for this, so I asked for statistics) – in my group there were 5,000 participants at that time. And there would be 50 thousand, a thousand would subscribe. Not bad, really, considering that it’s completely free?
In general, this is a very cool channel of promotion, which many do not even think about. I gave only a few examples, in fact, the possibilities and schemes of the mass, you need to choose their own situation.